Frequently Asked Questions
Excited to enter The Essential Baby Awards? Have a question?
Feel free to drop us an email at hello@essentialbabyawards.com
But first, check out our FAQ...
Should we win, is there a license fee to use the winners' badge across social media / our website / packaging?
We know that once you win, you’re going to want to SHOUT about it! We have a fairly priced license fee of £150, and this includes lifetime use. All we ask is that our award is displayed respectfully; and not altered, changed or defaced in any way. Please see our T’s & C’s for full licensing terms. Winning artwork will be sent for digital download once the license fee of £150 has been paid, which will be sent via invoice.
Do winning brands receive a physical trophy?
We understand that not all brands require a trophy, but for those that do, we offer a service whereby we can arrange an environmentally friendly bamboo trophy.
What is the cost to enter? When is the entry deadline?
There is no cost to enter. Please see our ‘Entry Page’ for all of the information you need on the entry process.
How many samples will I be required to send?
We usually request 2x samples for each product entered into the awards – One will be sent to the parent testing panel, and one to the EBA’s office. There are a few exceptions to this rule. For a small number of categories (e.g. nappies, wipes and food) we may request 4x products. For larger items such as furniture or prams, one sample is usually sufficient. You will find details of this in the e-mail that we send our prior to the sample window opening.
How frequent are the Essential Baby Awards?
The Essential Baby Awards are held annually. To ensure you don’t miss out, sign up below for updates or drop us an e-mail at hello@essentialbabyawards.com so that we can add you to our database for notification of the next awards.
Who judges the awards and how are winners decided?
Our judging panel, alongside our troupe of real parents, influencers (and their babies!) work alongside us to tirelessly prod, poke, apply, sleep on, bounce on, wear, wash and poop on your products – all in the name of finding the best of the best!
How many Categories may I enter my product in to?
Our awards offer remarkable value as the only awards that are free to enter, and you may enter as many categories as you wish. Of course, the more relevant the category, your greater chance of winning and impressing the panel, so be sure to choose only relevant categories! Need help deciding which categories best fit your brand? Drop us an e-mail at hello@essentialbabyawards.com and we can help.
How are the winners announced?
The exciting part! You’ll receive a rather special e-mail, so keep a close eye on your inbox.... we will of course be touting the winners all over our website and social media, so don’t worry – you, (and the world) will know! We also work with Nursery Today magazine, the leading baby-industry publication who publish our winners in print.
Can I get feedback about my entry?
As standard, all of our entrants will receive feedback on what impressed our panel – these are fantastic quotes to use on your marketing materials and if you're lucky, these quotes may come from some recognisable names! This is complementary, wether your product has gone on to win an award or not.
We are a P.R agency who represent a number of brands; is there a group entry discount?
Sure, drop us an e-mail at hello@essentialbabyawards.com and we can facilitate this for you.
My company would like to submit an entry, but our product is particularly expensive and/or large, what is the sample requirement?
Our usual requirement is for 2 x samples of each entered product, however for larger items we are able to accept one sample. For extra-large / expensive items, we may be able to work with a short-term sample on a loan basis. Please contact us to discuss.
Can payment be made via invoice?
Yes, send us an e-mail at hello@essentialbabyawards.com so that we can arrange a manual entry form and invoice for you.
I am an online retailer of multiple brands, which products should I send as a sample?
For online retailers, stores and websites the sample process is a little different. You may either send a selection of items that best represent the curation of your website, or you may issue The Essential Baby Awards with a gift certificate so that the panel can place an order from your website. Entries into this category will be judged on website design, product and brand curation, branding, website ease-of-use, customer experience and packaging.
Where should I send my samples?
After entry, you will receive an e-mail with full information on the sample process, including U.K and international addresses and advice on how to safely get your sample to us!
Will samples be returned?
We are unable to return any samples.
Do you have any top tips on completing the entry form?
Sure – take a look at our blog posts for some great tips on what makes a great entry!
