Whether you’re an Indie brand, a start-up or a large enterprise; Here’s some useful information to help you with your entry.
Entry is free, so there’s really nothing to loose! If your product wins, you’ll pay a modest license fee, and if you don’t?
You’ll still receive some fab feedback - it’s on us!
DATES FOR YOUR DIARY:
Entries open - 15th July 2024
Last date for entries - 30th September 2024
Deadline for samples to be received - 14th October 2024
Winners Announced - 28th October 2024
ENTRY & LICENSING FEES
ENTRY FEE: FREE OF CHARGE
We operate a ‘no entry fee’ policy, allowing even the smallest businesses the chance of having their product evaluated and tested with the potential of winning an esteemed award.
LICENSE FEE: £150
Our modest license fee is only applicable to the brands whose products go on to win an award. The License fee includes lifetime use of the awards logo, and allows it to be used where ever you see fit. For example: Social media, website, promotional and marketing material, print, packaging and shop fronts.
FEEDBACK PDF FILE: FREE OF CHARGE
All entrants (not just winning brands) receive full feedback of their products evaluation and testing, free of charge. The feedback PDF is a comprehensive file of feedback from both the Industry Expert Judging Panel, and the real-parents who attend our testing days. It’s a great way of gaining some insightful knowledge, and this can be used freely for product development, promotion and research purposes.
HOW TO ENTER
STAGE ONE
Submit your entry! (Entries close 12th September)
We’re not sure if we have mentioned it ☻ but ENTRY IS FREE!
Simply submit your entry using the online form, fill in all of your details and let us know a little about your lovely product. Please do take time on your entry form, as this will be used by our judges to decide who has been shortlisted for the next stage.
STAGE TWO
We will contact those who have been shortlisted with information on how to send in your sample/s to the Essential Baby Awards HQ. Only shortlisted brands are required to send a judging sample.
For most items, we require two x samples = one for the judging panel and one for our real-parent testing day, where members of our panel spend a day being introduced to your brand (and getting hands on with your product!)
For larger items, such as highchairs and prams, one sample is usually sufficient. Please note that samples cannot be returned after testing, and we recommend that all samples are sent using a tracked service. We will notify you of both U.K and International delivery addresses via e-mail.
STAGE THREE
Judging
Judging begins with your product being evaluated by our judging panel, made up of industry experts. Our 5-judge panel comes together in person at our HQ, and each product is evaluated fairly and transparently. We are 100% sponsor free, and as such our judging process is unbiased and fair to all.
Our product testing days form the second stage of the judging process. This two day event see’s members of our real-parent panel come by to get familiar with your product, and let us know their thoughts. Because who better than to fairly evaluate a product than real parents? ☻
STAGE FOUR
Winners Announced (22nd September)
Keep an eye on your inbox in the last week of September, because that’s when we will be contacting the winners via e-mail! But don’t worry, we like to shout about our winners on social media and in print, so you won’t miss it!
Winning artwork will be sent for digital download once the license fee of £150 has been paid, which will be sent via invoice. The license fee is payable per award accepted, in the case of a very lucky brand winning (and accepting) more than one award.
The license fee includes lifetime use, so now it’s time to plaster it on your print, adorn your website and celebrate it on your socials. You deserve it!
